Mercedes-Benz is an automobile maker known for its luxury line. Aside from the high-end cars of the German company, it also has the AMG (AMG or Aufrecht Melcher Großaspach), which is Mercedes’ performance line. The automaker, however, believes that its AMG has a rather small following in the United States compared to its luxury line. For that, Mercedes-Benz is pushing for an awareness campaign across the U.S. to strengthen its performance-geared cars in the market.

The company is going to establish the AMG Performance Centers in America. These facilities will center on advertising campaigns as well as AMG performance cars display. For starters, Mercedes-Benz picked seven dealerships in Florida, New York, and California. Before the year closes, however, the automaker aims to get about 80 percent or its top 30 dealers in the U.S. to join the said project. According to the company, it will shoulder the expenses for setting up AMG areas in each of its dealers. Moreover, it will also finance the training of service personnel for the AMG Performance Centers. Lastly, fund road shows, which will go to different towns, that will showcase the wide array of limited AMG cars, like the Black Series.

Source: Autoblog.

This entry was posted on Wednesday, February 6th, 2008 at 8:13 pm and is filed under Mercedes Benz News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.