Mercedes Benz manufacturer DaimlerChrysler India took the 9^th Auto Expo as an opportunity to launch the latest C-Class sedan to hit the Indian luxury car market, the Mercedes Benz C-Class.

After its launch in Europe in early 2007, the C-Class will finally be debuted in India after such an extensive testing and development work. This is targeted at making some India-specific changes, especially in the face of their automotive market.

As a direct competitor of the BMW 3-Series, the new C-Class sedan is priced by Daimler Chrysler India (DCIL) at Rs 27 lakh for the petrol C200 Kompressor variant, and at Rs 30 lakh for the diesel-engined C220 CDI variant. Competition not only in terms of price tag that is, but also with performance and luxury. The C-Class models will be re-rated for their power output’s improved performance. The two variants of the powerplant were delivered forward from the previous version of the C-Class sedan.

Here’s the inside details about the C-Class sedan launch, care of Auto Expo 2008:

The car is said to be assembled in the company’s Pune plant, and it features some interesting changes in the design layout—inside out. In fact, the new C-Class sedan is notably about seven centimeters longer, and about 4 cms wider than its older version. Just as well, the wheelbase increased notably about 4 cms, and its interiors gets to have a generously sized interiors.

Completely geared with Mercedes Benz’ newly-developed Agility Control package with situation-responsive shock absorber control, Pre-Safe preventive occupant protection system and Adaptive Brakes, the new C-Class is definitely making a good impression on the Indian market.

According to Wilfried G. Aulbur, the CEO and Managing Director of DCIL, the company was setting a new sales record during 2007 just by selling 2,491 cars, with the C-Class and E-Class contributing sales of 779 units and 1,137 units respectively. This statement was captured at the launch conference. Just as well, the sales of the completely built units were 118 cars during the same period.

Aulbur also said that the company was able to strengthen its distribution and after-sales network, and that it is currently represented in 28 cities around the country. In other news, DCIL also launched the new CLK-Class, a sporty and luxurious coupe which toughened the company’s standing as a maker of luxurious, high-quality rides.

Source: sify.com

This entry was posted on Wednesday, January 9th, 2008 at 10:50 pm and is filed under Mercedes Benz C-Class. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.