Mercedes Benz was said to embrace rich media, and they are doing it by beginning to enhance their Web Sites. This is in line with their goal of making their sites more “customer-friendly” and the sales process to be clearer and more efficient. Mercedes Benz is up for site rennovation—their entire line up of sites that range from Internet branding sites to local dealership offereings—they will be relaunching their sites with a new format. This is a welcome change especially since they have not touched or improved on their internet marketing since 18 years now.

“Over the last few years, the Internet has evolved into one of the most important sales channels for the automotive industry,” Dr. Klaus Maier, executive vice president of Mercedes Benz Cars said in an interview. “The new sites were therefore developed in close cooperation with our colleagues from the sales units in a manner that focuses more on sales processes, which also makes them more customer-friendly.”

The company’s power to showcase an emotionally rich customer experience through 360 degree views, a 3D configurator, movies and advertising campaigns will definitely help them boost not only sales but their reputation in marketing. This initiative is attainable due to the availability of fast broadband connections. This rich media will act as a virtual showroom experience for interested patrons. Mercedes Benz definitely gunned it as a manufacturer this time, reaching out to the people and making them feel very important.

A study showing that photos and videos appeal more to internet users than heavy texts confirms that Mercedes Benz has indeed made the right move. The reconstructed sites however are not yet available in the US, but is now active in Germany.

Source: Bizreport.com

This entry was posted on Thursday, November 29th, 2007 at 2:43 am and is filed under Mercedes Benz News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.