All set for 2008 Fashion Week
With an excellent turn-out for the 2007 Mercedes Benz Fashion Week in Berlin, the company is now ready to do more for 2008. The Mercedes Benz fashion week has already been considered as one of the top international fashion events. This will greatly help for January’s event since they no longer need to establish the fashion event, but just make it full of surprises courtesy of famous designers and the fresh young ones.
The fashion event has made a huge impact on the German carmaker’s image as a title sponsor for the most fashionable events. This is reason enough for Mercedes Benz to continue on and make their fashion week a yearly gathering of trend-setters and fans.
“Elegance and styling have always played a key role in the success of the Mercedes Benz brand,” Vice President for Brand Communications, Dr. Olaf Göttgens said in a statement released by Daimler. “The Mercedes Benz Fashion Week in Berlin establishes even stronger ties between our brand and the world of fashion. We are proud once again in 2008 to present in Berlin a fashion event of international standing.”
Starting on January 27 to the 31st next year, the Mercedes Benz Fashion Week Berlin will be showcasing works from top international and German designers like Marcel Ostertag, Strenesse and Unrath & Strano. These acclaimed designers will be using the fashion event as their platform to show their collections as fashion enthusiasts are expected to gather in Berlin Postbanhof. Renowned designers from PUMA will be flaunting their new stuff as well in a trunk show which will be held in side locations.
The 2007 Mercedes Benz Fashion Week Berlin heightened the carmaker’s stance as a title endorser. If one must remember, they are also the sponsors for Mercedes Benz Fashion Week New York, one of the four awaited-for fashion events in the world. Bringing this fashion flair in Berlin will surely not be so difficult, as their spectators will surely remain loyal.