Mercedes-Benz has created an integrated marketing campaign for the launch of the new C-Class station wagon in the market on December 1, 2007. According to Due Motori, the campaign will include various communication activities across all media channels. It is also structured to help in the sales launch of the new Mercedes-Benz station wagon.

The report also said that the new station wagon will be shown on a stage, as the “star” of a modern opera in all forms of media. In order to highlight the great presence and agility of the new model, an opera theme was chosen.

“In a manner similar to the approach used with the launch of the new C-Class sedan, Mercedes-Benz is seeking to motivate existing and potential customers to experience the station wagon’s outstanding features for themselves,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “Along with proven traditional communication instruments, we will once again also be focusing strongly on various forms of hands-on experience with the vehicle and online communication. Measures here include exclusive driving events, a Mobile Marketing Special, and communication via innovative platforms such as Mercedes-Benz TV and FLOADED.”

The print campaign started in November 14, 2007, featuring three different ads and will be shown in high-circulation magazines and later on, in daily newspapers. The ad will show the C-Class station wagon at the center of the stage, flanked by a curtain and background scenery. An example of the message featured in an ad design is, “Act 2: A grandiose driving experience in every curve.”

The theme for the 30 or 45 seconds TV commercial will be “The Battle Against the Wind.” In the commercial, the C-Class station wagon will be depicted as battling the wind and later on becomes victorious. A storm will then rage into it, sending bolts of lightning. The C-Class will then swerve to avoid the lightning and impressively shows its agility.

For more information, visit: http://www.duemotori.com/news/auto_news/20273_Mercedes-Benz_Launches_Marketing_Campaign_for_New_C-Class_Station_Wagon.php

This entry was posted on Friday, November 16th, 2007 at 10:20 am and is filed under Mercedes Benz C-Class, Mercedes Benz News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.